COCHON 555 - Chefs, Pigs, & Wine

03/18/10 02:12pm
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posted by Stephany Tefarikis
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COCHON 555
When: Sunday, March 21, 2010
Time: 5pm-8pm; VIP 3:30pm-8pm
Where: Chelsea Piers
Pier 60, West 23rd Street & Hudson River
New York, NY 10011
Cost: $125; VIP $175
(404) 849-3569
www.cochon555.com

Sunday, March 21, Chelsea Piers will host the mother of all pork competitions-COCHON 555. Five chefs, five pigs, and five wineries will meet and compete at Pier 60. A compilation of worthy judges will decide who is the "Prince or Princess of Porc."

Mark Ladner of Del Posto, Corwin Kave of Fatty "Cue, Marco Canora of Hearth, Adam Kay of Blue Hill at Stone Barns, and Gavin Kaysen of Café Boulud will prepare a whole heritage-breed pig, from head-to-toe, and the winner will be declared the "Prince or Princess of Porc." An as attendee, 750 pounds of heritage pork will be available for your dining pleasure. Wash down your swine with wine from five wineries-Gamble Family Vineyards, Buty Winery, Elk Cove Vineyards, Wind Gap Wine, and K Vintners.

VIP Butcher Tom Mylan, The Meat Hook, and Resident Butcher Ryan Farr, 4505 Meats, will demonstrate the breakdown of a whole pig. A "Swine & Spirits" mixologists showcase is also part of the entertainment lined up for the porky event.

If you can afford to shell out the extra $50 for VIP, a "Meat & Greet" will take place in the VIP lounge. Artisan cheeses, oysters and reserve wine from Domaine Serene and Shinn Estate Vineyard for tasting are all part of the VIP experience.

Pig out!


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Calling All Amateur Chefs!

01/08/10 10:49am
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posted by Justin Luedecker
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If you've ever dreamt of graduating from cooking for friends and family to tutelage under the, ahem, "watchful" eye of chef Gordon Ramsay, then today is your lucky day. Ramsay is looking for a select number of talented amateur chefs for the opportunity to become a MasterChef!

Ramsay will challenge and coach contestants to new culinary heights, but isn't afraid to speak his mind. If you've got a thick skin and special talents, this may be your chance to shine.

For those in the New York area, simply fill out the application at Fox.com/casting and make your way to Sur La Table in Manhasset this Sunday, January 10th, where they'll be holding auditions between noon and 5 pm. Don't forget to bring your best - judges will be expecting one prepared dish to be served at room temperature. You'll be given the opportunity to plate your dish there, but you are responsible for any utensils or other materials that you may need.

If you've got any questions, you can send them over to MasterChefNewYork@gmail.com. Good luck everyone!


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5 Drinking Tips for New Year's Eve

12/16/09 12:24pm
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posted by Luke Carrell
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Unless you're abstaining from alcohol completely this New Years Eve, it pays to drink smart. An oxymoron, I know. One can always try. Here are a few ideas.

Tip #1 - Pace Thyself

The most obvious and the most often ignored rule of any prolonged New York New Year's Eve Party, proper pacing is essential to ensure that when midnight comes around you’re kissing your date/stranger of choice/whoever, not hugging a toilet in New York City.

Tip #2 - The Bottle Is For the Whole Table

Bottle service: always a good idea. Doing shot after shot after shot while your friends are out on the dance floor living it up: don’t. Not only is it a bit rude, it’s also a guaranteed way to have people start saying, “Wow, what happened to that guy?”

Tip #3 - Water

Superstitions about drinking water on NYE being bad luck abound, but a glass or two of plain ol’ H2O here and there can help you make sure you aren’t the first to go home.

Tip #4 - Eat Sensibly Before You Start Drinking

Indulge in a fatty piece of pizza, small steak, or al pastor taco before you head out. The fat will help your body cope with all the booze to come. Carbs will help keep your blood sugar high for hours to come. Yes, it’s a holiday. No, it’s not Thanksgiving, so keep portions sensible. If you’re going to a formal dinner, constantly refilling wine glasses and cocktails can make it difficult to tell how much you’re actually drinking, so try to keep track.

Tip #5 - Quality Over Quantity

It’s a celebration, so celebrate New Years Eve! Take the chance to be classy. After all, you probably didn’t get all dressed up just to drink the same thing you were drinking back in college.

Looking for the best NYE Parties? Check out 6-Hour Open Bar Amnesia New Years Party.

Have fun, stay safe, and have a happy hangover!


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Champagne and Wine Suggestions for New Year's Eve Parties and Events

12/11/09 03:17pm
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posted by kai mathews
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Consider yourself warned: bubble guts and long lavatory visits will be the consequence of negligent champagne and wine selections. Don't be a victim. Instead, on New Year's Day 2010 you should be feasting on black-eyed peas, watching football and maybe even sifting through some bills. The toast on New Year's Eve, which officially brings in the New Year, traditionally marks the unmitigated totality and culmination of the year as well as the climax of the evening. Therefore, mustn't we honor this occasion appropriately? For just this one night, abandon the Andre and ditch the Sutter Home, because tonight, your taste is held to a higher standard. Here are a couple new world suggestions to help guide you.

New Year's Eve Wines

Although all of the Scholium Project wine varieties are new, hip and upcoming among this community and will be sure to satiate your palate, we've chosen the Babylon Tenbrick Project Petite Sirah from the Suisun Valley Vineyard in California as this year's landmark selection. Pour this fierce 2004 vintage throughout the night and an air of class and fun will ventilate your atmosphere.

A luxuriously crafted and classic choice for New Year's celebrations is always suitable. That's why we're suggesting the Long Shadows Winery Sequel 2006: a polished and precisely textured Syrah with pure class and contemporary innovations. Based out of Washington, this winery from the Columbia Valley competes with even the most acclaimed winemakers, the definitive preference for traditional celebrations.

Quintessa Red Wine 2001, a blend of Cabernet Sauvignon and Merlot, is a signature variety with beauty and flair. Instead of intensifying your New Year's Eve experience to the extreme, relax, enjoy, and sip on this refined choice. What better way to rejoice than with this sophisticated and mature blend?

New Year's Eve Champagnes

When making that ever so anticipated toast, make sure your glass is not too full and without a doubt, sparkling! Bringing in the 2010 New Year denotes the end of one  decade and the beginning of another. Before a midnight kiss, a toast to this epoch is customary. Fill your flutes with Perrier Jouet Fleur de Champagne Rosé 2002, grab a handful of confetti, and live in the moment!

Sip the lesser known, yet equally elegant Domaine Ruinart Brut Rosé to begin 2010 with élan and style. We suggest casual sipping of this powerful and persistent selection, paired with creamy and decadent flavors.  Cheers!

A flagship of new age champagnes, Krug Grande Cuvée Brut, is another of our recommended flute fillers. Highly rated with sweet style and complex, refined depth, this gem alone is toast-worthy by itself. Feel an exclusive confidence in your celebration drink and raise your glass high!


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Spike Your Juice!

11/17/09 11:49am
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posted by Anna Carranza
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Tonight, we’re planning to experiment with something new, kiddies. Its name is Spike Your Juice. Actually, scratch that…we’ve nicknamed it the Jesus Juice Experiment. Think of it as juice that starts off sweet and turns into a tangy, refreshing alcoholic drink. A popular European favorite that has made it all the way to the NoHo Lofts for an inquisitive group of amateur mixologists to taste test. Natural fermentation in an easy-to-use packet! Bacchus must be smiling. What more can we ask for to start an adventurous night?

A great conversation piece: what the heck is in that packet that was only available during harvest time until now? We learn that yeast, organic evaporated cane juice and emulsifier make up this magical powder. We read the simple-looking directions. It’s a three step process. Starts with a basic 64 oz bottle of your favorite juice and presto! Champagne-like alcohol.

The first step is to grab a 64 oz bottle of your favorite minimum sugar juice, although best results mandate you use grape, cranberry or pomegranate. The juice should be unfiltered, not artificially sweetened and not refrigerated. The second step is to Spike Your Juice with the packet provided. Half way done gang, and here’s a fun fact: Federal law permits making 100 gallons of beer or wine per year for personal use and not for resale.

Next fill the provided Airlock bottle with water and seal with a Rubber Stopper. One last step and we’re almost there. Final step… wait 48 hours. Wait? What? Bacchus stops smiling. You want a stronger and dryer taste? Wait longer. Apparently fermentation doesn’t rush for anyone. A regular work in progress that one.

The motto is “Make it the way YOU like it.” We tend to like our booze fast. After staring at the concoction for 45 minutes, we wanted our instant alcohol. Our hostess suggested we get a chemist on speed dial. Stat!

A trip to the market and three bottles of red wine later, we were still transfixed by how we could speed up the process. We stared at the bottle intently. Who knew natural fermentation was so interesting? Was that a bubble in the air locked water? Something is happening.

Questions led to more questions. Are you supposed to leave it out? Or put it in a fridge? What if we just do it now? What if we just…add alcohol?

The hostess couldn’t locate a chemist and decided to go commando. She poured all 6 packets in the juice. Encouraged by any form of speedy progress, I assisted her. The others dismissed our rash impulses. There was nothing more left to do but wait.

FORWARD: Two Days Later…
Some members of the original group were present. Others had things to do or were done with the magic of fermentation. Our concoction had been juggled around so much that it was sticky due to getting dropped, thus, the Airlock got a bit of oxygen. However, we were down to taste, and taste we would.

The end result was quite delicious and refreshing, albeit the fizziness, bubbles, and a good buzz. Was our inept mismanagement of the specific directions the culprit? Final consensus, the experiment was a fun night for all involved. If the Europeans have the patience to figure it out, then we can make Bacchus smile again in Noho.

Suggested time for use of product: long weekends or a very long date.


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Full English Breakfast

11/10/09 01:15pm
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posted by Jaime Felber
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I am an Englishman. I am an Englishman who likes his food. Therefore I am in a perfect position to discuss something very important to me: The English Breakfast.

The English Breakfast is the cornerstone of British society. Wars have been fought as a result of it. General Bernard Montgomery requested a full English every day he was planning the Normandy invasions during World War II. It’s said that Oliver Cromwell became very specific about how his black pudding was to be cooked while he was spear-heading the English Civil War. When Mary Shelley, John Polidori and Lord Byron retired to their country manor for a weekend of ghost stories (resulting in The Vampyre and Frankenstein), they had culinary chefs prepare a smorgasbord of full English Breakfast trimmings.

With such a rich history, the Full English Breakfast is an art form unto itself. Many restaurants, hotels, bars and pubs across this fine city have purported to do a real full English, but none as far as I can tell have succeeded in getting it completely right. So let me educate one and all as to what defines a real Full English Breakfast.

You will need the following. Please note, all ingredients are minimums, and can be extended if so desired, but nothing can be omitted:

2 sausages – pork is always best in this case.

3 slices of fatty bacon – not too crispy

2 eggs – normally fried sunny side up, but scrambled is an acceptable substitution

Handful of button mushrooms

1 can of baked beans (Heinz is always a winner here)

1 tomato – sliced in half and fried

3 hash browns

2 pieces of buttered toast

1 thick slice of black pudding – this is fried pigs blood wrapped in intestines, and is an essential element.

So there you have it. When I find a restaurant that serves all of that, I will spread the news far and wide. Until then, it is my humble opinion that you cannot advertise a full English breakfast if you don’t have the ingredients.

Just a little rant from a hungry Englishman. Excuse me, I'm off for lunch.


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Remember, Remember The 5th November

11/05/09 03:14pm
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posted by Jaime Felber
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Remember, remember the fifth of November
Gunpowder, treason and plot
I see no reason, why gunpowder treason
Should ever be forgot

Every year, all across England on November 5th, fireworks light up the night sky, and giant effigies of Guy Fawkes are burned in celebration of the discovery of the gunpowder plot attempt. It is a family-and-friends orientated event, which holds many fond memories for me from my earliest childhood. Mulled wine is drunk, and all across the major cities, stalls set up for the night, selling winter-warming pies and ales.

The story itself is an exciting one, filled with deceit, treason, murder and gruesome torture. It was popularized by the Hollywood movie V for Vendetta in slightly dramatized form.

The Gunpowder Plot of 1605 was an attempted assassination of King James I and the British Parliament. The plan, set in motion by a group of Catholic rebels, was to overthrow the then Protestant Government, and have it replaced by a more tolerant, pro-Catholic one. The most famous conspirators were Thomas Wintour, Robert WinterJohn WrightChristopher WrightRobert KeyesThomas Percye, and Thomas Bates.

In the early 17th Century, the Palace of Westminster embodied a cluster of buildings, situated around both the Houses of Parliament and the Royal Courts of Justice. In 1604, Thomas Percye, who had recently been appointed to be a member of the King’s Bodyguard, was able to lease a space next to the famous House of Lords. The plan was to tunnel from the adjacent building under Parliament, and lay the explosives there. However, later the same year, a coal-storage bunker directly beneath the House of Lords became available. From then on, Guy Fawkes assisted the plotters by providing barrels of gunpowder which were carefully hidden beneath the building. As a result of the Black Plague, which struck England in 1604, the opening of Parliament was continuously delayed, until a date for late November was set. By this point, the traitors had managed to fill the basement with thirty-six barrels of gunpowder, which, had they all been ignited, would have created an explosion large enough to destroy all the surrounding buildings with the Westminster Palace, and cause severe structural damage to buildings up to a kilometer away.

The downfall of the plot began when some of the conspirators worried about fellow Catholics who may be in attendance at the opening of Parliament. The downfall of the plot was most likely a result of a letter sent by Sir Francis Tresham to his brother-in-law, Catholic MP Lord Monteagle. The letter read (in typically flouncy old Englishe) - I advise you to devise some excuse not to attend this parliament, for they shall receive a terrible blow, and yet shall not see who hurts them.

This letter was promptly handed over to the King, who ordered a search of all the buildings within the Palace grounds. The plot was at first abandoned, until Guy Fawkes checked the coal cellar and saw nothing had been discovered. The plan went ahead until the night of November 5th, when Guy Fawkes was apprehended leaving the cellar, and the gunpowder was discovered.

Upon questioning, Fawkes was direct and honest about his intention to blow up Parliament, but refused to name any other plotters. However, following severe torture, and evidence linked from the letters sent to other prominent Catholics, the following conspirators were arrested shortly afterwards, while trying to incite a revolt in the Midlands.

All the traitors were sentenced to death via a process known as ‘hung, drawn, and quartered’. The convicted person would be hung until weakened, before being cut down. Then, in full public view, the felon’s guts would be disemboweled in front of them, done by a skilled surgeon who managed to keep them alive, just long enough for them to be quartered – have their limbs dismembered before beheading finalized the punishment. It was considered the most brutal of all penalties, reserved for the worst criminals of the time.

Whoever says the British are too formal?

 


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Gordon Ramsay Hosts Masterchef

11/05/09 02:00pm
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posted by Jaime Felber
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So today I heard some great news. Gordon Ramsay is continuing his tirade of volatile abuse in the US with a remake of British classic cooking show; Masterchef. Ramsay originally became a television sensation when Ramsay’s Kitchen Nightmares aired in the UK back in 2005. Since then, his amazing personality and penchant for saying f**k regularly (in January of this year Ramsay caused an outrage whenhe  swore 243 times, 187 of them ‘fuck’, in a show lasting just 103 minutes) has made him an international house-hold name.

As an Englishman, half of the appeal is watching a big Scottish lad swear profusely at terrified chefs who have no clue what they’re doing. It’s abusive, and it’s Schadenfreude like never before. F***ing genius. Ramsay’s Hell’s Kitchen and Kitchen Nightmares was picked up by the Fox Network in the past, and their success has prompted the network to import Masterchef. I haven’t had the pleasure of seeing the US adaptations, but I know one thing for sure – it’s not going to have the same F'g charisma if censorship laws mean every f***ing swear word has to be f***ing bleeped out. How can you have the F Word without any f***ing swearing? That’s just f***ing stupid. The idea behind the show is taking a handful of amateur chefs, putting them through rigorous challenges (perhaps the most rigorous will be withstanding Gordon Ramsay’s temper), and seeing who has the potential to be a professional. It's not quite Tom Colicchio's quick wit or intense stares. it's a bit more brutal than that, and I can't wait.

Furthermore, Gordon has promised (after his January outburst) not to swear on the US show, for fear it might offend audiences.

Bullshit.

 

 


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Drink Corona? You Must Know Where the Party Is

11/04/09 03:27pm
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posted by Adem Cengiz
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An online study by market researching firm Mindset Media found some interesting correlations between the beer you choose to drink and the personality traits that go along with it.

Mindset described their psychographic findings to Adage.com, and the results fit within many of the established advertising methods these beer companies use, but some were less clear.

A prime example of how beer can be marketed to very susceptible parts of the human psyche, i.e. the ego, is seen clearly in how Michelob Ultra drinkers see themselves. According to the survey, Michelob Ultra drinkers:

“Think highly of themselves and can be a little bit conceited. They care what other people think about them and want to appear perfect. They also tend to be take-charge types with strong opinions, and can even be confrontational. Michelob Ultra drinkers are 43% more likely than the average person to consider sustainability a priority, and 34% more likely to buy life insurance.”

Interestingly enough, that is spot on with their current TV ad. In the video, two young, sexy, corporate exec-types are working hard, then are quickly out running excitedly through the city, and moments later sipping Michelob Ultras at a chic Manhattan rooftop bar surrounded by other beautiful people sipping their energy drink, oh I mean beer. (You can see the ad here)

Mindset Media questioned about 2,500 people through online surveys on their favorite beer and many personality-describing questions relating to how to market to these individuals.

The director behind the survey, John Durant, said that, “he doesn’t just like beer, [he] loves it.” Personally, he drinks Stella Artois, and that means, “I’m a little bit immodest,” he said, “but it also means I’m very open minded, and like to experience new things.”

Craft beer drinkers were found to be social liberals. They separated craft beer from Blue Moon drinkers even though many don’t realize the orange flavored sorority favorite is part of the Coors Brewing Co. but instead that it is an independent brew. Regardless, patrons of both had relatively similar standpoints on most issues. Those that enjoy Blue Moon, and craft beers in general, lean socially liberal and according to the survey if you drink Blue Moon you are “105% more likely to drive hybrid cars, 77% more likely to own Mac laptops, 65% more likely to purchase five pairs or more of sneakers every year, and 32% more likely to not be registered voters.”

Values of beer drinkers and their choice of drink is a tricky business, there is certainly some stigma associated with drinking certain brands of beer, same as there would be for different brands of clothing. Some interesting correlations made in the study included the data that Budweiser is the choice for the practical, sensible, minded. Bud drinkers “are 42% more likely to drive a truck, [and] 68% more likely to choose a credit card with flexible payments.” Coors Light is a tried and true choice, and a drinker is probably more likely to get in a bar fight, and be less creative.

Corona, expectedly, attracts extroverts and people going out to bars a lot. Dos Equis was an interesting case. The Dos Equis ads featuring “The Most Interesting Man In the World” haven’t been around too long, and his catch phrase, “I don’t always drink beer, but when I do, I prefer Dos Equis,” matched up perfectly with those who most often drink the double ex.

Of course, an analysis like this does tend toward a chicken vs. egg argument. Has Dos Equis always been the beer of choice for connoisseurs of life, or was that image solely created by Dos Equis? The same of course could be said for Michelob Ultra, and to lesser degrees all beer, although none limit themselves in a market slice as these two.

The full study data will be released shortly on Mindset media’s website.


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Frank Says Relax

10/30/09 02:39pm
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posted by Jaime Felber
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Frank
Cusine: Italian
Price Range: $30 to $100 per head

East Village
88 Second Avenue
(between 5th and 6th Streets)
New York, NY 10003
(212) 420-0202

Since my recent move to New York, I have become obsessed with Top Chef. We have cooking shows at home, some classics include ‘Can’t Cook, Won’t Cook’, 'Ready, Steady, Cook!' and the briefly famous (before one died) ‘Two Fat Ladies Ride Again’. Somehow they don’t quite live up to Tom Colicchio, dressed in Italian finest regalia, giving a verbal beat-down to some poor, quivering, sweating mess who tries to argue that their vegetables were blanched properly. I feel that, given the time and proper training, Colicchio could become the most powerful Jedi of all time. Imagine what the elimination process would be like then…!?

That is a digression from my point. Since my fascination with this show, I have become even more of an asinine and pedantic food critic than before. This has resulted in two things happening. I have alienated my original group of friends who used to dine with me, and have found a new group who find my puerile behavior amusing. I am pretty sure my new ‘friends’ are not good for me, but beggars can’t be choosers.

I have also developed a certain mental problem, which is that when it comes to meal time, I completely forget the name or location of any restaurants that I have been meaning to try. Therefore I meander the streets aimlessly, pissing off whoever I’m with, until their impatience drags me into the nearest restaurant. Fortunately, this time round, my dining ‘date’ was my good friend MK, who it should be noted, has not only the patience of a saint, but a vast restaurant database.

This is how we ended up sitting at the bar of Frank on the corner of 5th and 2nd Avenue, staring in lust and awe (both of us) at Michael; our red-checked plaid shirt wearing resident bartender/waiter. I think it was the subtle Italian lilt with which he said the word ‘gnocchi’, while simultaneously giving both myself and my dinner guest an intensely smoldering stare is what caused the salivation to start. Frank is the first in a group of three restaurants (Supper, and Lil' Frankie’s) who appeared following the phenomenal popular eatery.

It will be impossible to describe the sensation of the restaurant without describing the physics-defying way in which tables are crammed into this restaurant. While you may never be more than a foot from any other patron, and more often than not, you’ll be less than that, the dimly lit interior and bric-a-brac smothered surfaces are impressive rather than oppressive. From the moment we sat down, it felt as though we were in the middle of a big Italian family dinner, holding our own conversation at the end of the table. Very warm, very comfortable, and very informal.

As is want for any Italian restaurant, the obligatory thick crusted, rustic bread and olive oil comes as a complimentary bite. I don’t know how one eats the olives that are served in the dish of oil, or whether they’re just a superfluous garnish, but the Ciabatta was slightly, and noticeably, burned.

Returning (as I will frequently) to our Michael. Frank is a family run restaurant, and it is clear that you have to be family (or as-good-as, claims Michael) to find the dedication to reel off the dozen or so specials that, quite frankly, create a second menu unto themselves. This means that if you are one of those people used to looking and not really listening to specials, you are likely to miss out on a large portion of what Frank has to offer.

While many at dinner will ask ‘wine?’, both MK and I are much more of the ‘wine not?’ persuasion. It is at this juncture that I must discuss the concept of ‘wines by consumption’. The menu itself cites that Frank (to the best of their knowledge) is the only restaurant to have such a policy, which involves being able to drink as much, or as little as one wants of a bottle of wine, and pay only for what you drink. It is left at your discretion, and measured in ¼ bottle increments. I’m always cynical of such gimmicks, because they are never quite as beneficial to the customer as you first may think. Newton’s fourth law states that if an open bottle of wine sits in front of you, said bottle of wine will quickly be void of its liquid via a process commonly known as imbibing. At first MK and I believed that this policy applied to all the wines on what was an uncommonly extensive list, but it unfortunately only applies to 4 (2 red, and 2 white) rather comfortably priced choices. In an inspired touch, the wines by consumption are rotated frequently to pair well with the seasons and the specials. At Michael’s recommendation, MK and I settled into a bottle of the 2003 Barbara D’asti, which, as most mid-range Italian wines are, was light-bodied, with sweet, earthy notes.

MK and I tucked into a shared bowl of mussels, served in a thick, hearty tomato broth with a touch of fennel tarragon and onions. A regular problem with ordering mussels is that you regularly have to toss a few unopened ones. This wasn’t the case here, which is fortunate, for, despite the large size of the crustaceans, their numbers were limited. A dish that worked better when sopped up with bread than perhaps as a seafood appetizer.

It’s clear that Frank’s reputation precedes itself, and the place defines the very essence of ‘neighborhood family restaurant’ – Michael, with a skill that I find truly enviable, had an anecdote for just about every customer to walk into the bar behind us.

I guess it’s fitting with the Italian dinner table attitude pervading the place that all our dishes came out in a seemingly uncoordinated order. MK’s beet salad came only moments before my halibut, which arrived a good five minutes ahead of the pasta al limone we ordered. The beet salad was over-bearing. Large, thick chunks of beetroot sat unceremoniously atop a plate of greens, and garnished with more lumps of mozzarella, which was decidedly fresh, but altogether too heavy for a side salad or appetizer. Ordering off the menu is a pet hate of mine, but one that I keep to myself for the most part, so when MK ordered a pasta al limone, a very accommodating Michael promised her he would create something for her (cue further blushing). Presentation is clearly not a high priority at Frank, with ingredients placed haphazardly on the plate, but that’s fine. I grew up with a mother who was proud of her ability to cook delicious meals, but admitted that presentation wasn’t her forte. This didn’t matter when the food tasted as good as it did. The ingredients at Frank are all clearly fresh, and the portions are not small, but nothing blew me away. My halibut was refreshing and light, with a perfectly crispy skin. The porcini mushrooms held such a wonderfully delicious flavor, retaining a perfect amount of turgidity, which made up for the fact that the runner beans were too saturated with oil and butter to be a positive compliment to an otherwise light and healthy dish. Also, it is worth noting that at $24 for the dish, the special outprices any of the entrees on the standard menu by a good margin.

My justification in forcing people to be critics is that in today’s fast-paced society, we so often eat for mere sustenance. We have forgotten what it means to taste and enjoy food. However, the inevitable downside is that one becomes too judgmental as a result, finding faults and flaws where they wouldn’t normally. So I will give my opinion on the pasta al limone as so – it was exactly what MK ordered – a plate of spaghetti, with oil and lemon. To me, it is an unimaginably boring, filling dish, without so much as a garnish or any particular flavoring or seasoning. However, as a simple pasta dish, it was quite well cooked. Perhaps a touch on the raw side, but then, is that just me being overly-sensitive?

Michael had no end of time for us and our anarchic musings. His attention was for the most part flawless, and his knowledge of post-meal grappa digestivos was refreshing, albeit perhaps expected from an Italian trattoria. What little space on the walls isn’t taken up with sepia-toned photographs, tarnished smoky mirrors, or a plethora of red wines is reserved for the offer-of-the-day board, which, I was told by one regular patron, is part of the secret allure of the restaurant. The spaghetti meatballs is a warp straight back to the old-country, and should never be passed up.

My biggest concern came two hours after sitting down, when the bill arrived. For two entrees, two appetizers, and a bottle of wine, none of which were spectacular, but all of which were tasty and satisfying, $180 including tip seemed a phenomenal price to pay. For the same price, we could have eaten at just about any restaurant in the city and had a more palate-stimulating meal. It is difficult to decide how I feel about the whole event. If you order cleverly and conservatively, it’s a great place to stop in for a bite to eat, and you can leave feeling good about having eaten a light meal in the winter months. Is Frank a very warm, cosy, intimate atmosphere, perhaps perfect for a date? Yes. Is it worth the price? Perhaps not, especially as I will spend the evening in fear, worrying that when it’s time to leave, I’m walking out alone while my date stays to talk food with Michael.

 


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Natalie Portman Goes Vegan

10/30/09 01:28pm
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posted by Hallie Milano
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Natalie Portman has been making headlines recently over her new vegan lifestyle. The cause of her switch from vegetarian to vegan? A new book written by Jonathan Safran Foer titled Eating Animals.

Portman states, “This book reminded me that some things are just wrong. Perhaps others disagree with me that animals have personalities, but the highly documented torture of animals is unacceptable, and the human cost Foer describes in his book, of which I was previously unaware, is universally compelling.”

Foer is a critically acclaimed novelist best known for fiction, but his new book is far from fantasy. Eating Animals delves into the grotesque manner in which animals are raised for food, and the consequences it has on our health and global environment.

In a recent article Foer highlights the incredible volume in which antibiotics are distributed to healthy animals in the United States (17.8 million pounds, compared to the 3 million pounds that are given to humans). Foer explains, “For every dose of antibiotics taken by a sick human, eight doses are given to a ‘healthy’ animal.” The magnitude of antibiotics ironically has deadly results. It allows new strains of bacteria to build resistance and pathogens to mutate- enter swine flu.

Foer notes that in addition to the H1N1 pandemic, the United Nations reported that greenhouse gas emissions as a result of the livestock business is higher than the emissions caused by all forms of transportation combined. And greenhouse gases equal global warming.

The torture of animals is another factor touched on in the book, as Foer equates the production of meat to a horror film. Most interesting is the fact that this comes as a shock to no one. It is general knowledge that the majority of conditions that exist on factory farms are inhumane and sickening. It’s hard connecting those conditions to the clean plastic packaged chicken lining bright supermarket aisles, but it’s a connection that needs to be made. Foer concludes, “When we eat factory-farmed meat, we live on tortured flesh. Increasingly, those sick animals are making us sick.”

I’d recommend the book for anyone interested in the subject, or anyone just curious to see if Eating Animals can convert you too.


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Dirty Talk in the East Village

10/22/09 03:02pm
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posted by Jaime Felber
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Dirt and Candy are two words that generally shouldn’t be placed next to each other, you know, like unidentifiable and remains, or free and champagne… Actually, scratch that last one.

However, in this case, Dirt Candy are two words that fit together very well indeed. Step up Amanda Cohen, chef extraordinaire and owner of this East Village vegetarian hotspot, who quite candidly states that she doesn’t care about your health, and she doesn’t care about your politics.

Fair enough, there’s a lot to be said for honesty.

What she does care about, is vegetables, or as she more ‘tactfully’ puts it; Dirt Candy. Her Portobello mousse with fennel pear compote, and the Golden Beet Papardelle with yogurt, pistachios and honey are not done to satisfy your anti-meat fanatical ravings. They are done to celebrate the diversity and complexity of vegetables done right. ‘When you eat a vegetable you’re eating little more than dirt that’s been transformed by plenty of sunshine and rain into something that’s full of flavor’ she writes.

 Perhaps not the best marketing ploy in the world, but it certainly caught our attention back when she opened up shop.

 And now we are bringing Dirt Candy to your attention too, as the restaurant celebrates its one year anniversary with three days of festivities. Considering past complimentary write-ups in the New York Times, New York Magazine and Food & Wine, it’s no surprise that reservations for the actual anniversary sold out the moment they hit the floor. However, we at Joonbug have used our web of intricate underground sources to bring you some good news. If you turn up to 430 E 9th street (and Ave A), on the 27th, 28th, 30th and 31st of October, you will be able to claim a free slice of their newest dessert - Red Pepper Velvet Cake with white chocolate and peanut ice cream, and a free round of hush puppies (which, like everything else on the menu, can be made vegan upon request.) Bear in mind though, that this is one order per table.

My advice? Go stick your head in the dirt candy.


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City Harvest Bid Against Hunger

10/21/09 02:00pm
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posted by Jaime Felber
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This past tuesday, eight hundred well-dressed men and women descended on the Metropolitan Pavilion for City Harvest’s annual fall charity event – Bid Against Hunger.

City Harvest started up 25 years ago as a non-profit volunteer program that delivers ready-made food to soup kitchens and shelters across New York City's five boroughs. The concept was the brainchild of a group of Manhattan locals who noticed that restaurants and delicatessens were throwing out perfectly good food at the end of each day. Since then, the organization has helped inspire similar projects across the globe.

As a newcomer to this fair city, I had previously never had the honor of attending one of City Harvest’s many annual charity events. From start to finish, last night was an experience I will not soon forget. 70 chefs from restaurants across the city laid out a smorgasbord of amuse bouche sized dishes for our consideration. I consider myself a foodie, although last night I was reduced to the mere level of a foodiot – my palate was awash with some of the most delicious sensations. The level of dedication that all of these great chefs have put into their work was clear from the sensory overload each morsel provided.

While most eyes were focused on the food, there was a smattering of nudged elbows and whispered ‘do you know who that is?!’ as celebrity chefs smiled for their guests and cooked up a storm. Even Le Bernadin executive chef and Food Network legend Eric Ripert found time to get behind the line, serving up a warm lobster potato salad and bacalao parfait with a smile and friendly word to all the admiring guests.

Now I’ve said it before; I have a great job. Yesterday my editor and I were invited to sample the new menu at Bill’s Bar & Burger. We both agreed, at the prompting of Scoop, our incredibly attentive server, that it would be rude not to ‘sample’ the menu. An hour later, both of us left feeling decidedly over-fed, and both in agreement to return as soon as possible.

So when I turned up at 6PM, only four hours after I had finished lunch, to spend the next few hours eating and drinking my way around a Valhalla-worthy banquet, I was decidedly apprehensive.

Bars were well situated throughout the venue, and Rye, the Brooklyn based restaurant and bar, were offering up a delicious gin and cucumber based cocktail. A perfect ‘palate-cleanser’ as I made my way around the venue.

There were too many dishes and restaurants to mention them all here, none of whom served a sub-par dish. The standard was exceptionally high, and the presentation of many was exquisite, despite being forced to prepare upwards of 1,000 dishes. However, there are few dishes which I feel must be mentioned. Craig Hopson, of Le Cirque, was offering up a thinly sliced Venison, served with a pistachio aioli and pomegranate seeds. One of my favorite dishes was one I had to be convinced to try. I was in far too hedonistic a state to realize that the affable and charming chef who convinced me to try his Orecchiette Alla Norcina was none other than Marc Murphy, whose Tribeca restaurant Landmarc has been an addiction of mine since my first venture to the city.

From oysters provided by Les Barnes of London Lennies (who was finally forced to ban me after my 5th visit), to red velvet cupcakes from Billy’s, the event was perfectly catered, and appeared to run exceptionally smooth.

The success of such an event however, is measured not by journalists such as myself, whose criticism and praise will do nothing to help charity’s work, but by the private benefactors and philanthropists who donated and bid to raise the money needed. This years’ live auction alone raised over $200,000. The highest bid of the evening was for a wine tasting at Le Bernardin with its sommelier Aldo Sohm, followed by dinner for eight at Le Bernardin and a cooking class with Eric Ripert, which sold for $55,000.

Altogether, this years Bid Against Hunger raised $700,000, which will help organizers continue their work as they strive to feed 260,000 homeless New Yorkers every week. Indeed a very successful evening for a very worthy cause.


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Burger King or Morimoto?

10/21/09 01:22pm
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posted by Hallie Milano
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The world of airline food is about to get an upgrade. Celebrity chef Masaharu Morimoto is gearing up to debut his new chain called Skewers in airport food courts across the country. The name pretty much says it all, with menu choices including meat, fish, and vegetable skewers served over rice. The skewered food, called yakitori, can be grilled or deep fried with prices ranging from $6.95 to $16.95. Might seem a little pricey for airline food, but people behind the product assure quality dining.


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Scotch on the Rocks

10/20/09 01:09pm
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posted by Jaime Felber
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Consider this:

You’re sitting at a big leather-studded booth, in a dimly lit bar. The smell of a dozen cigars and cigarettes mingle together to permeate every dark corner, and the smoke hangs heavy in the air, almost obscuring the ceiling. You are wearing an immaculately fitting suit, your tie is loosely knotted, giving you the look of a stylishly disheveled lothario. You and your cohorts are deep in conversation, nursing your latest round of Manhattans, when she walks in. As far as you’re concerned, the world has just stopped spinning. She is flawless; elegant in a way not seen since the likes of Lauren Bacal and Marilyn Monroe burned bright and faded too soon. She sits at the bar, a few seats away from the nearest patrons. Nobody seems to have noticed her entrance in this semi-crowded speak-easy, but you did. Your eyes follow the curve of her calves, down to the stiletto dangling lazily off her toe.

All thoughts of conversation have disappeared from your mind. Your friends are talking, but it’s all noise to you. The epicenter of your night has just shifted.

Without so much as a word, you stand up and head to the bar. You stand next to her, and when the bartender comes over, you order a Dalwhinnie on the rocks, single malt. It’s poured – the deep, rich amber colour only serves to enhance the woody, warm scent that pours forth from the glass.

Tumbler in hand, you take a sip and turn to her. The subtle scent of the scotch, mixed with the sweet smell of cigar smoke reaches her nostrils. It smells of raw masculinity. Her pupils dilate a fraction as she drinks it in. Even before a word has been spoken, conversation has started. You are a real man.

Now go to Highlands; the new scotch bar and eatery in the West Village. It’s the kind of place Gerard Butler would go for his daily fix of black pudding and scotch, if he wasn’t too busy being today’s epitome of fucking cool.


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The Greenbox Makes Pizza Even Smarter

10/20/09 11:14am
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posted by Kelley Baker
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Are you tired of shoving large pizza boxes containing the one or two slices you managed not to eat into a crammed refrigerator? Do you really want to rearrange the items on your shelf Jenga-style so that you can fit this gd pizza box inside? N, you do not. You might as well just eat those remaining slices and be done with it. But wait, when you go to throw the box away, you encounter yet another problem. The gd pizza box does not fit into the gd garbage can. In fact, it’s about 8 inches too wide to fit. Cue the Ragetoon face and walk away.

William Wash, founder of ECO Incorporated, wants to help you. He offers you an alternative to a wasteful and uninspired pizza box that will not only make eating pizza easier and more convenient, but that is also intelligently innovative and environmentally friendly. The 'Green Box' is not your ordinary pizza box. The cardboard, made of 100% recycled materials, is perforated, allowing the eater to tear the lid into 4 serving plates (omg no clean up!). The bottom also folds in half and “snaps” into place to hold leftovers without being cumbersome or taking up too much fridge space. And when the time comes to toss it, the small box fits neatly into your recycling bin.

The product was unveiled yesterday at Morningside Heights pizza restaurant, V&T Pizzeria, and it looks like the Green Box is picking up a lot of steam. Green Box, based here in NYC, has gathered attention by using Twitter to catch the attention of Ashton Kutcher.

Walsh, who cooked up the idea to use the box as a plate back in college, is moving forward with his idea 20 years later. He saw a problem with pizza box manufacturing and set out on a mission to rectify it. His website states that there are over 3 billion pizzas consumed in the US each year, 70% of which are taken to go and packaged in a box. He told Pizzamarketplace.com “(The industry is) mowing down tree after tree for boxes that are used for 45 minutes and then thrown away...So I thought, there’s a lot of material to work with (on a pizza box); I wanted to make something intuitive, easy to use, and that had some value. … We made it multifunctional so it was more than just a delivery device, and came up with this design.”

As stated on the website, the Green Box “eliminates the need for serving plates and aluminum foil or plastic wrap for storage.  No more wrestling with an unruly box, disposing of paper plates, washing dishes, messy crumbs spilling all over the floor or corners of the box poking through a garbage bag!  Haven’t you had enough?”

See how it works here

 


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Restaurant Week Evolves: More on Delivery Week

10/19/09 01:41pm
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posted by Hallie Milano
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This week you can enjoy three-course prix fix meals from some of the city’s most popular restaurants delivered right to your door. Usually reserved for in-house dining, Seamlessweb.com will offer prix fix delivery specials from Tao, Molyvos, Ethos, Serafina, Hill Country, and many others. 

A total of 101 restaurants are participating in the promotion, so just type in your address to see your delivery options. Prices are more than reasonable at $12.09 for lunch and $20.09 for dinner (excluding beverage, tax, and tip). The delivery deal starts today and runs until October 31st, when you will no longer be able to enjoy a three-course meal from Tao in your pajamas. (Speaking of Tao, below is their lunch prix fix menu) 

Delivery Week Lunch Appetizer Selection

-Hot Edamame 

-Steamed Vegetable Dumplings w/ Cucumber Salad 

-Pork Potstickers & Spicy Sesame Glaze 

Delivery Week Lunch Entrée Selection 

-Pork Lo Mein 

-Chicken Lo Mein 

-Crispy Orange Chicken 

-California & Spicy Tuna Rolls 

Delivery Week Lunch Dessert Selection 

-Ginger Fruit 

-Banana Pudding w/ Fortune Cookie Crust


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Bill's Bar & Burger: A Mouthful Worth Waiting For

10/15/09 03:19pm
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posted by Jaime Felber
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I don’t know where to start writing this article. Do I talk about the seemingly indestructible force that is restaurateur Stephen Hansen and his BRGuest group? Do I talk about the opening of another burger bar in a city that may, or may not be, saturated with one-stop-burger-shops? Or do I talk a little bit about Pat La Frieda, just one name in a whole slew of new, hot, celebrity butchers?

I didn’t think that in researching the opening of Bill’s Bar & Burger I would be hit with such a range of storylines, nor such a complexity of emotions. Bear with me for the moment while I go off on a tangent. I promise you, dear reader, your patience will not be disappointed.

The classic art of the butcher has lost its way. Or should I say ‘had’ lost its way? Back home in England there was a subsidized campaign to get traditional butchers to hire and train apprentices, so as to ensure the survival of the exceptionally masculine art of chopping up dead animals with grace and aplomb. In London, those with the luxury of being able to afford it, all have their ‘local’ butcher, to whom they turn for important culinary events. The simple and honest truth is that local butcher cut meat is undeniably fresher, and of a higher quality than the ‘prime cuts’ one tends to find at the big super-market chains. Yet invariably, quality over the years was replaced with convenience and cost. Now, I am happy to see that the tide of sub-standard food has been stemmed, and is instead flowing back from whence it came.

Do the names Pat La Frieda, Tom Mylan, or Joshua & Jessica Applestone mean anything to you? They are the old-school of the new-school; the butchers who took the time to perfect their art, and as a result, have seen their businesses become a resounding success in recent years. One can’t utter the name Pat La Frieda without also mentioning Keith McNally, and the $26 gourmet burger he commissioned for his re-vamped Minetta Tavern.

So, now that we’ve done a little history per se, let us return to the point at hand.

With a few small exceptions (Barca 18), everything Stephen Hansen touches seems to turn to gold. As such, we look upon the opening of Bill’s Bar & Burger this Friday with a sense of anticipation, laced of course with a little trepidation. There are so many burger restaurants in this city, and few cut the mustard. Pop Burger does things their way; miniaturized burgers, super-sized prices. The Shake-Shack is, in this writer’s humble opinion, not worth the wait. Their ‘burger, fries and a shake’ combo is certainly tasty; it is by no means a burger to blow me out of the water.

I know meat. I’m not saying I know how to butcher a cow with the same effortless elegance that the professionals do, but I know how to eat the damn thing. I know the difference between good meat and bad meat – I can distinguish a well put-together burger from a bad one. I also know that I am a Hansen fan. I have eaten at enough of his restaurants around the city (most recently Primehouse), to know that the man has an eye, and a tongue, for quality. So when I hear that he is opening a traditional diner, decorated in tin and dark wood, complete with neon signs and cluttered photos, I start to salivate. With a menu described as no-frills, centering on a big, intensely juicy burger’ (priced at $8-$16), and a host of micro-brewerys on tap, as well as milkshakes done the old-school way, I get the feeling that my love/hate relationship with the Meatpacking District just swung back towards the love side.

The perfect excuse to justify that winter-warming weight. I’ll see you there – I’m the one with the excessive toppings.

 


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Interview with Primehouse's Executive Chef Brian O'Donohoe

10/14/09 02:19pm
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posted by Jaime Felber
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The other week, our bold and fearless CEO Jon Gabel came into the office singing the praises of Gramercy based steakhouse Primehouse. The job of discovering more about the man behind the menu fell to me, and so it was with great trepidation that I stepped through the polished doors at 381 Park Avenue South. Much talk had been made of the venue itself, and with a mere glance, it was easy to understand why. The restaurant is cavernous, yet retains a refined, intimate class about it. The deep, curved black-leather booths that flank the walls look out over immaculately maintained ceramic tiled walls, covered in mirrors, and an elegantly back-lit array of wines on display.

While the immediate impression is one of grandiose awe, as though you had entered the dining hall of the great Norse warriors of Valhalla, executive chef Brian O’Donohoe put me instantly at ease with his charming, relaxed manner. We sat down, and immediately it became clear that while this was a man who enjoyed life- underneath the casual exterior lay a hard-working, driven chef of great skill, with infinite amount of respect for his peers and those he surrounds himself with.

Jaime Felber: Let’s talk about something important; Prime, your Angus black bull. Have you ever met him?

Brian O’Donohoe: I have not, no. The irony of my career is that I was not the opening chef- so when we were opening, the original executive chef, Jason Miller, was flown out to Creekstone Farms. He met the bull and got a tour of the entire facility, while I stayed here holding down the fort.

JF: So it’s not just a gimmick, a marketing ploy – all your meat is sired by Prime?

BO: We have a contract with Creekstone Farms, everything we bring in house is from them. We take great care in the quality of our meat. All the cattle we use is grain fed for the last sixty days of life. Typical steakhouses usually do only the last thirty, but we feel that adding those thirty days yields a better product.

JF: I’ve looked over the menu here, and it’s vast. With a name like Primehouse – the focus is clearly on steak, so why so much detail on the other elements… raw bar, fish entrees?

BO: The irony of my existence is that I spent six years at Le Bernadin, four of the six were as Sous-chef, and so I have a huge seafood background. If I can use the phrase ‘culinary soul’, that’s really where my heart falls. When I was offered the job here, it was very ironic that I would be taking over a steak house. At the end of the day, yes we are a steak house by definition, and yes I would say 70% of our clientele comes here for a steak, but I will absolutely not let the seafood dishes be forgotten about. I couldn’t do it; I don’t believe in allowing them to fall by the way-side.

JF: Speaking further of your non-steak dishes, and probably in that case going back to Le Bernadin, you have a variety of dishes on this menu – Thai scallops, Cajun sausages, Moroccan spiced lamb. Where do all these massive range of influences come from?

BO: Eric Ripert, [executive chef at Le Bernadin] grew up in Andorra – a landlocked country between Spain and France. It was there that he picked up a lot of Spanish influences, as well as classic French techniques. Before I was at Le Bernadin I worked at River Café in Brooklyn under chef Laakkonen, who spent a number of years in France. He’s born and raised on Long Island, so he’s still very American. I have so many genres in my culinary career that I’ve learned from. So, put that whole melting pot into my head, and this is the time for me to give those ideas back through the menu here.

JF: You mentioned that you started off at River Café in Brooklyn…

BO: Well, that would be my first notable position I guess you could say, I mean I started washing dishes when I was thirteen…

JF: Let’s go back a bit then – what got you into the kitchen in the first place?

BO: I really don’t know fully. My parents both worked like maniacs all their lives, so as a little kid I was left to fend for myself as far as cooking went. Out of fun, I started experimenting. My mother is actually an excellent baker, so I started there, and one thing led to another. Right next door to where I lived was a country club. One day I knocked on the door, asked for a job, and said I’d do anything. They gave me a dishwasher position, and I’ll never forget it – May of 1990, I was making $3.50/hr. I just worked and worked. I asked to help with everything, and they all thought I was full of it when I said I want to be a chef one day. I kept pushing and within two years I was Sous-chef there.

JF: At age 15… So you went from a dishwasher at 13 to Sous-chef at 15. That’s a pretty phenomenal jump. You had no doubts then, that cooking is where you belonged?

BO: It was the be all end all for me. I just wanted it so much. I guess it’s the rush, the excitement, the camaraderie. There are a million things that make it what it is. I just dig it, there’s nothing more to say.

JF: Well it’s nice to see such passion. Moving on to your culinary training - you went to Johnson & Wales?

BO: I worked with a million Sous-chefs who came and went at that country club, all from the Culinary Institute of America. One guy, John Hill, just blew them out of the water as far as professionalism, respect, and respect for food. When I was making judgment calls on culinary schools, I didn’t know any better. When I got to Johnson & Wales, I was a little bit disappointed in their culinary program, which I solely chose because of John. There are great things there, but the down-and-dirty, nitty-gritty culinary program was a little bit disappointing.

JF: But here you are now, so surely it couldn’t have stood you in bad stead? Do you think you could have achieved more by going to somewhere like CIA?

BO: Well let me just say that when I got out of culinary school and walked into River Café, I had my mind set on the way certain things were done. They would correct me: “I don’t know what you learned in school man, but this is not how you do that.” There are very tangible, classic French techniques that you don’t mess with, and I was not taught those to the fullest extent that I could have been. On the other hand, I stayed on for two years at J&W, and got a food and beverage management degree there. That was amazing. So, excellent, excellent scholastic program, but at the time I was there, the culinary didn’t really blow me away. But, like you said, here I am, I’m happy in my career, and I wouldn’t change a thing.

JF: You said you wanted to be a chef from the get-go. Did you have any idols in the kitchen, any chefs who inspired you, and whose career you wanted to emulate?

BO: In the very beginning, no. There was no food network- there was Martin Yan on Channel 13, and that was pretty much it. I really wanted to own my restaurant. A guy told me once, ‘God laughs when you make plans’. I had this plan. I was going to go to culinary school, get out and work in New York City. I was going to open up my own restaurant- then I just got pulled in different directions. The next thing I know, I wake up and after all the research I had done about the chefs I wanted to work for, there I am, working at Le Bernadin for Eric Ripert. When I left culinary school, David Burke was the end all be all in New York at the time, he was the hottest chef going. I prayed that he would receive my resume and call me up. It would have been amazing. It didn’t work out, and I ended up at River Café- where ironically, my chef was David Burke’s old Sous-chef. I got many great techniques from him. So, if I had to choose an ‘idol’ as a young, aspiring chef, it was David Burke.

JF: Okay, let’s jump to Le Bernadin. You worked for Eric Ripert. What was it like? Was it daunting, did you back yourself when you walked in there for the first time?

BO: The first three months were probably the hardest three months of my career. I’ve been removed from the restaurant for four plus years now, but when you first get on board there, it’s very challenging to learn the systems. It’s a regimented way of life, and when you come into a situation like that for the first time, it is challenging. I was very depressed my first three months there. I felt like I had worked so hard to get to what I believed was the top of the culinary empire, and you just weren’t treated with the highest level of respect. I told myself I had to do at least one year, if only for my resume – I really hated it in the beginning. Then, after the third month, I went into work one day and didn’t get yelled at. I was like… wow, I really like working here. Next thing I know, it’s six years later - those were probably the best culinary years of my life. I loved it; it was just a little bit of a rocky beginning.

JF: I can imagine. So obviously, as we saw from the menu here, those years have had a massive influence on you.

BO: Absolutely, Eric’s techniques are phenomenal, and I’ve sent a couple of cooks over there to get jobs.

JF: So you would make them suffer through that as well?

BO: Ah, the benefits outweigh the negatives by a million. At Le Bernadin, they paint this paper thin line, and as long as you stay on that line… you’re golden. But if you so much as stick your pinky toe outside of that line, they cut it right off. And they should – look at the reputation they have. Here I am, some idiot kid that came from River Café, only twenty-two years old, and I’m going to come in and start to change (even if its unintentionally) change something. It’s like a guillotine; when it comes down on you like that, you jump back in line. It’s not like they don’t train you, and they leave you to the dogs to figure it out. They show you how they want you to do it.

JF: And is that where you first met Stephen Hansen?

BO: Yes. Of course I knew about Steve, about the restaurateur that he is. He and Eric had teamed up in the summer of 2005, at the same time that Eric was launching Ripert Consulting. He was grooming Sous-chefs and moving them throughout whatever the next project was. He knew that at the time my wife was pregnant, and we couldn’t leave New York. He started a new venture with Steve Hansen called Barca 18; had called me down to the office and said, “Brian, I have this opportunity for you, but I need to know if you want the job by tomorrow morning.” I’m sitting there with a pregnant wife, and we just bought a new house- I’m thinking, “What do I do?” I went for it, and low and behold, Barca 18 was very short-lived. I got tapped on the shoulder just before the news of its closing, and Steve said, “Brian, we really like you, but we don’t have a home for you.” And for lack of a better word, I became a spare part as you will, and Mr. Hansen really did the right thing by me, by keeping me at executive chef status. I went to Fiamma for six months, and then an extremely short stint at Ruby Foo’s uptown, as they were down a guy. One day I’m in the middle of expediting, and the phone rings. I’ll never forget, it was really busy, and I heard mumbling on the line. I said, “Who is this?” The voice calls, “It’s Steve! Steve Hansen!” and I was like “Oh my god! Mr. Hansen! I’m sorry! I didn’t understand who it was!” He continued, “We’re opening up Prime House, and we’re bringing in a chef from Chicago. We would really like you to help him learn the systems. He knows the beef, and you know the fish, and together you guys will do great things.” I said ‘sure’, and that was it. That was two years ago. Jason Miller left in April of the following year and offered me the position of executive chef. I took over; and while the steaks will always be the steaks, I started changing the menu incrementally.

JF: So, the Himalayan Salt Aging Room… You can actually see it from the restaurant, correct?

BO: Yes, there’s a picture window so to speak, which, if you look in, there’s a Himalayan rock salt wall at the back of the aging room. What it does is help with bacterial growth; helping to keep the air as clean as can be. It lends a unique flavour to the beef, even though at the end of the day we do season our steaks with salt and pepper and whatnot. Does it add an unbelievable flavour and composition? I’ll say that we owe that respect to the cow more so than we do the salt, but the salt definitely lends a positive quality to keeping the meat at its peak of freshness.

JF: You’ve done a lot of charity work- including the Iron Skillet Cook Off?

BO: I did Iron Skillet, yep, I didn’t win.

JF: No, so I read! How was that?

BO: I can sit here and say that that was definitely the most fun event that I have ever done, and ironically I got that through Chef Ripert. He was asked to do it, but there was a scheduling conflict, and so he gave the organizer my number. They teamed up one chef with a fireman, and gave us what was supposed to be his recipe. I was meant to do my interpretation of it. The four ingredient list was for a recipe called J Lo pinwheels: flank steak, roasted peppers, and cheese or something. I was like… what the hell is this? I was thinking J-Lo, like the artist, but there I met Mr. James Logan, a hell of a nice guy. He did a flank steak, curled up and skewered with a bunch of stuff in the middle, garnished with a big rosemary sprig. What I ended up doing was kind of a veal roulade; I pounded out veal very thin, laid out parmesan cheese, roasted peppers, and then I tied it up and braised it. When you sliced it, it looked like the pepper went throughout the veal like a pinwheel, and served it with three medallions on a plate. That was my interpretation of it, but I guess the judges didn’t think I was worthy of the grand prize. But man, what a good time.

JF: Are you presenting this year at City Harvest?

BO: We’re doing a braised short rib with a butternut squash. Looking forward to seeing my old buddy Eric Ripert over there again; he’s on the board of directors for City Harvest.

JF: So what’s it like when you go to these charity events? You have so many chefs from so many restaurants; is there an element of competition, a certain hierarchy, or is it just fun?

BO: Absolutely – you’re put into a pool with some of the biggest guns in New York, so you’d be out of your mind to go there with an attitude of ‘I’ll just put together whatever.’ You want to show what you’ve got. You of course want to do what’s best for the charity, but you also would like to get people to come and visit your restaurant as well. You know at the end of the day that it’s your name on the product, so you want to put out something nice. With that said though, the logistics of a lot of these events are extremely challenging – some don’t have electricity, so you really have to work around what they’ve got. In representing the restaurant, doing a beef can be challenging if there is no way of heating the steaks. I would love to go there and do a nice scallop seviche, easy money. Put it on ice and you’re good to go. At the end of the day though, they’re great fun and for a good cause, so I’ll do whatever needs to be done!

JF: Okay. Any horror stories then? You said that sometimes things just don’t work out the way you’d like. Have you ever turned up to an event and realized perhaps that the dish you’re preparing just isn’t going to work?

BO: I wouldn’t say horror story at all, but at last year’s City Harvest, I don’t think I even saw one of the guests. My face was buried in the cutting board, serving 1,000 people. It was my first year as executive chef here, and we did sliced tenderloin with a bleu cheese fondue. I couldn’t use my right arm the next day; it was useless. There was a line of people coming back, taking two plates, three plates… I was shocked, and completely drained by the end of the event. The crowd loved what we served however so it was an amazing accomplishment. I have to say though that I was ready to have a beer and go to bed…

JF: Looking through the menu; and this is actually going back a bit now, you have some phenomenal dishes, and then you have mac & cheese. Personal guilty pleasure?

BO: I always give credit where credit is due, the powers that be just wanted to put a mac & cheese on the menu. We do a house-made cavatelli pasta with a killer combination of four cheeses that my Sous-chef David Hines came up with. It’s like a 7,000 calorie side dish… just one of those things that was meant to be.

JF: Finally – you’re sitting down to eat here at Primehouse. What are you ordering?

BO: It almost kills me to say this, because I get very excited when a ticket pops out of the printer, and it’s all fish – it shows people aren’t coming here just for a steak. To answer you, and not sit here and be a liar, I would absolutely order a seafood appetizer, whether it is the tuna tartar or the shrimp dumplings, followed by a steak. With that said though, one of the appetizers we’re most proud of here is called the bacon, egg and cheese. It’s a crispy, soft-centred egg, with a piece of crispy pork belly that’s finished with cheddar cheese grits. I absolutely love it! The dish reminds me of having too many beers and being at a diner at four in the morning. I’m definitely a sucker for a good egg sandwich that brings you back. But to answer your question, it would be a seafood app, steak for entrée, and for sure give huge credit to Liz Katz, our pastry chef, for her box of fill-your-own donuts.


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Spherification 101

10/09/09 11:52am
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posted by Hallie Milano
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Anyone who’s watched Top Chef has most likely seen one hopeful chef or another try out some spherification trick to impress the judges. The process of spherification takes liquids and forms them into self encased bubbles that hold the juices inside. Think of those gel bath beads that pop open when you squish them- same idea, but replace bath gel with something like vinaigrette. The practice has always struck me as far too advanced to pull off with no culinary training, but Luxirare.com’s recent post shows that it’s easier than you might think.

Rather than limiting yogurt parfait to dry ingredients, like granola and dried fruits, blogger Ji decided to incorporate fruit juices into the treat. The desire to create an innovative parfait led to a step-by-step spherification guide.

The process includes mixing fruit juice with sodium alginate, in order to give the juice more of a gel-like texture. Ji suggests boiling the mixture and letting it rest for an hour before moving on to the next step. Draw the fruit juice-sodium alginate hybrid into a syringe and use the instrument to drip droplets into a bath of calcium chloride. If done properly, it should self encase. Of course, balancing measurements and timing to perfection may take a few trial and errors, but that’s basically the gist of it.

The final yogurt parfait products included a range of flavors. Pina colada parfait incorporated spherified pineapple juice and rum with almonds, banana chips, coconut flakes, vanilla powder, chocolate coated sunflower seeds, roll oats, and rice crispies. Key lime parfait got a splash of encased kiwi juice, as well as dried kiwi bits and cashews along with crushed Graham cracker bits “to add some more ‘pie-ish’ flavor.”

If you want to try spherification at home, the ingredients and tools can all be found online. You can also visit Luxirare for more details and some cool ideas for flavor profiles.


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